As search engines make deals with social sites like Twitter, it’s obvious that social media affects SEO. Matt Cutts, who works in Google’s Web Spam team, once said:
I filmed a video back in May 2010 where I said that we didn’t use “social” as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.But the question really isn’t if social media affects SEO. It’s more so on how it affects SEO, right?
The rise of Google’s social search feature
Now, before you think that the increased relevance of social search recommendations is some sort of new craze resulting from the launch of the Google Plus social network, consider that Google launched the first version of its Google Social Search tool back in October 2009 and rolled the service out to all users in January 2010.