Using links as an Off The Page ranking factor was a great leap forward for search engines. But over time, links have lost their value for a variety of reasons. Some sites are stingy about linking out. Others block many links to help fight spam. Links get bought and sold, making them less trustworthy.
Enter social media. If links were a way for people to “vote” in favor of sites before, social media sharing is a far earlier way for that type of voting behavior to continue. Social signals are continuing to rise as an important ranking factor that search engines are using.
Sr: Social Reputation
Just as search engines don’t count all links equally, nor do they view all social accounts as being the same. That makes sense, since anyone can easily create a new account on a social network. What’s to prevent someone from making 100 different accounts in order to manufacture fake buzz?
Nothing, really, other than fake accounts like these can be easy to spot. They may have few “quality” friends in their network. Few might pass along material they share. Ideally, you want to gain references from social accounts with good reputations. Having a social account with a good reputation of its own is great, too. So participate in the social world in a real, quality way, just as you would with your web site.
To understand more about how search engines are making use of social signals, see this in-depth report below:
- What Social Signals Do Google & Bing Really Count?
Sr: Social Reputation
Similar to links, while getting quality social shares is ideal, being shared widely on social networks by many is still helpful. Again, participation in social sharing sites is crucial. If you don’t have a Twitter account, a Facebook fan page, a LinkedIn group, you’re missing out on opportunities to be easily shared. You’re not building up a network that can help spread the news.
What about Google’s recently launched Google +1? That yet another form of social share, and one that Google says definitely is a factor in your favor for rankings.
To learn more about Google +1 along with other social sharing tips and social’s impact on search results, see the Search Engine Land articles below:
Facebook
- Has Facebook Become The Master Key To Unlocking The Web?
- By The Numbers: How Facebook Says Likes & Social Plugins Help Websites
- How To Optimize For Facebook’s New ‘Like’ Functionality
- How To Put The Facebook “Like” Button On A Site
- How To Convert Website Visitors Into Facebook Fans
- How To Convert Website Visitors To Facebook Likes
- Likes Are Not Loves – How To Waste Time “Marketing” In Facebook
Bing & Facebook
Twitter
- The Twitter Search Revolution: Popular & Promoted Tweets Mature The Service
- The New Twitter & Search, An Illustrated Guide
- Move Over Time Sorting: Twitter Gets “Top Tweets” Search Results
- The “Anyone Know” Search: How Twitter Is Good For More Than Brand Monitoring
- Twitter Intros Instant Follow Button
- How To Convert Visitors To Tweeters
- How To Convert Website Visitors Into Twitter Followers
Google
- It’s Not “He Said, She Said” Over Google Rankings & Facebook Shares
- Meet +1: Google’s Answer To The Facebook Like Button
- It’s Here: Google +1 Buttons For Websites