Off-Page SEO strategies

Perhaps you'll be a little surprised, but off-page optimization starts with the content (which is the king, as you remember). The very first step you should accomplish before starting any link building is quality content. Remember, it is much easier to get a link onto some amazingly creative or informative article rather than onto a scanty set of trivialities. Deliver the content and the qualtiy backlinks will become much more closer to you than you think.

Nevertheless, the content alone is not enough. You still need to put some efforts into your link building strategy. Here is the rough step-by-step:



Know your product
Seems stupid at first, isn't it? But surprisingly many people all over the world simply do not know what do they offer! They simply cannot explain what they sell, what product they deal with, what's its features, why do other people need this product and what differs this product from other 2567 products of that kind. They simply do not know. But you must know that! Think of your product or service. What's unique in it? How can it help others? Who are your potential customers? You see, you cannot offer your services or products to some average and faceless customers. You must clearly understand who your customers are and why do they need you product. Start with that, figure it out for yourself, then formulate it into words to explain this for other people as well.

On-Page SEO strategies

The content is the king. Your main on-site SEO strategy is to build the content interesting to your visitors, providing info and value, correctly describing the services you offer, but not being a dull piece of text leaving the memory two seconds after you have finished reading it. At the same time, the content must serve its SEO purpose - to be a landing page for search engine queries. Surely, the process of writing a good copy is a creation, not the hack-work, but nevertheless there are few steps that you can follow walking this path:

Discover your keywords
This is the first thing you should think of while starting to optimize your site content. It doesn't matter what industry you're working in - every industry, every sphere of human work can be described in hundreds if not thousands of different words! And your potential customers enter many of those words in the search box every day! You can't afford yourself to sit and look how this money river just flows downwards passing you by.

Top 10 Mistakes of search engine optimization

1. Targetting the wrong keywords This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.
2. Ignoring the Title tag Leaving the

Social media and SEO

As search engines make deals with social sites like Twitter, it’s obvious that social media affects SEO. Matt Cutts, who works in Google’s Web Spam team, once said:

I filmed a video back in May 2010 where I said that we didn’t use “social” as a signal, and at the time, we did not use that as a signal, but now, we’re taping this in December 2010, and we are using that as a signal.But the question really isn’t if social media affects SEO. It’s more so on how it affects SEO, right?

The rise of Google’s social search feature
Now, before you think that the increased relevance of social search recommendations is some sort of new craze resulting from the launch of the Google Plus social network, consider that Google launched the first version of its Google Social Search tool back in October 2009 and rolled the service out to all users in January 2010.

Adding meta tags to blogs/websites

I describe here about how to add meta tags to your blogger(blogspot) blogs or any website. Adding meta tags is very important if you want to get some good traffic from search engines like google,yahoo,msn,etc,especially the meta description part is the most important one.

Meta tags are the tags which describes your site and tells the search engines what your site is all about. Adding meta tags is an important factor in Organic Search Engine Optimization (SEO). Meta tags allows search engines to index your web pages more accurately. In other words,Meta tags communicate with the search engines and tells more information about your site and make your webpages index correctly and accurately.

Growing Popularity

For search engines that crawl the web, links are the streets between pages. Using link analysis, the engines can discover how pages are related to other pages and in what ways. Since the late 1990's links have also served as a stand-in for votes - representing the democracy of the web's opinion about what pages are important and popular. (Some refer to this as the reasonable surfer model). The engines themselves have refined the use of link data to a fine art, and incredibly sophisticated algorithms create nuanced evaluations of site and pages based on this information.

Professional SEOs attribute a considerable portion of the search engines' algorithms to link-based factors. Through links, engines analyze the popularity of a site & page based on the number and popularity of pages linking to them, as well as metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Authority models, like those postulated in the Hilltop Algorithm, suggest that links are a very good way of identifying expert documents in a given space.

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How Usability, User Experience And Content Affect SE Indexing

The search engines are in a constant quest to improve their results by providing the "best" possible results. While "best" is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common:

• Easy to use, navigate, and understand
• Provide direct, actionable information relevant to the query
• Professionally designed and accessible to modern browsers
• Deliver high quality, legitimate, credible content

Search engines can't understand text, view images, or watch video the same way a human being can. Thus, in order to understand content they rely on meta information (not necessarily meta tags) about sites and pages in order to rank content. The engines discovered early on that the link structure of the web could serve as a proxy for votes and popularity - higher quality sites and information earned more links than their less useful, lower quality peers. Today, link analysis algorithms have advanced considerably, but these principles hold true.

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